In a recent post, I asked why the "Support Our Troops" magnets are spreading like wildfire. I was humbled by responses from a number of veterans and families of soldiers serving in Iraq.
Today, the New York Times magazine asks the same question, in a piece called "The Magnet Magnet":
"The idea for the car-friendly, two-dimensional riff on the ribbon symbol was to make bulk sales to schools, churches, veterans groups and others who could resell them as a fund-raising gimmick to benefit, in particular, the families of soldiers. His company, Magnet America, sells the magnets for between 59 cents and $2 each, depending on the size of the order, and suggests a markup to $5; it has now sold well over a million of them. It has also attracted a flock of imitators who sell similar magnets, and Gullion figures that this summer only about half the ones on the road were from his company."
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